As everyone generally works to lower emissions and improve the globe, innovative features like alternative energy sources and clean air zones are taking the market by storm. Businesses can focus on recycling to help the environment, even while large ideas like solar panels and electric cars sound like great ways to help the earth. While many people recycle at home, workplaces may not always follow these best practices. Increasing recycling at the company is very simple if you’re an employee or business owner who cares about the environment. The following recommendations could be useful to you.

Recycle Old Textiles and Uniforms

As an alternative to discarding your old outfits. How about recycling them? Make recycling a priority for you and your company’s trash disposal requirements. Provide a special clothing and textiles bin so that employees may easily dispose of their used clothing and materials and know that they will be recycled completely. You may even arrange frequent pick-ups and cooperate with a recycling center. Seek organizations that share your beliefs as a business and your community objectives.

Make Recycling Easy at a Glance

Any small business values time above all else; you want to be spending it on activities that directly pay for themselves. Most smaller companies would agree that waste management is not considered a major source of income. However, misplacing the wrong items in the incorrect container might cause financial and administrative problems.

Clear signs and bin placement help you make it simple for clients and coworkers to participate in recycling. Try arranging your recycling and general garbage bins with unhindered access.  Anything you can do to make the procedure automatic helps since people will be less likely to walk to another place to recycle. Put prominent signs with symbols all around the bins so anyone may quickly identify them.

Embrace Upcycling

One creative approach to give worn-out and trash items fresh life is upcycling. Get imaginative and use them instead of throwing them away. Urge your company to adopt upcycling, using resources and turning them into valuable assets. Upcycling lessens waste and shows your dedication to sustainability, whether by reusing workplace furniture or creatively using packaging materials.

Businesses can upcycle old desks, seats, or cabinets. They can renovate or repaint them to provide a new appearance instead of throwing them away. Extending the furniture’s lifetime lowers waste and enables cost savings. One can also use packaging materials for organizers or storage containers.

Separate Your Waste

One of the most typical ways a company fails in recycling is not providing the choice to divide your waste out, only providing a single bin that will not be recycled. Establishing distinct containers for every recycling can help your company recycle faster and easier. While general waste is still good, you should have food waste, cardboard, plastic, and glass containers. This allows every staff member to easily toss their recyclables into the appropriate bin. This will ensure they reach the correct place for reuse or recycling.

If you have a big office with several bins, include recycling containers anywhere standard bins are used. This inspires even more recycling since someone might be lazy and toss their garbage into a regular container that would be more handy for them rather than walking to the recycling location.

Switch to Paperless

Reducing the general requirement for recycling might also be a fantastic approach to help recycling at your company. Many companies are achieving this by deciding to be paperless. This entails uploading all their records and tools online, lowering the demand for paper the company purchases and uses.

You can transfer existing documents online and later recycle them. This benefits the environment and enables the recycling of these unnecessary documents into new materials. Instead of depending on paper solutions to complete your work, you can aim to promote computer, laptop, and tablet use at your business. Unless necessary, get rid of your printer so nobody is tempted to waste paper on something readily available online. This will also cut printing costs and mean fewer copies of possibly private records.

Endnote

You can target at least one of these five adjustments to help your small business be more sustainable, even if you cannot implement all five. This will put you on the correct road, free from your carbon footprints.

However, by using a few, carefully considered best practices, contractors can virtually eliminate airborne particulates and minimize harmful pollutants to create a healthier, more sustainable work site.

Why Air Quality Management Matters

On construction sites, dust and air pollutants are mainly generated by demolition, excavation, material transport, and transfer as well as vehicle traffic. These fine particulates — particularly silica dust — can lead to respiratory problems, worsen underlying conditions like asthma and cause other long-term health effects, such as lung disease. High levels of construction dust can also settle on adjacent establishments, posing a risk to nearby ecosystems and communities.

Organizations such as OSHA and the EPA set rigid air quality benchmarks, compelling construction firms to act. The good news? Dust and pollution control is not merely about compliance but the impact in terms of improved worker productivity, enhanced site visibility and reduced wear of vehicles and equipment.

Best Practices for Managing Air Quality on Construction Sites

1. Implement dust suppression systems

Dust suppression systems are one of the effective means of controlling airborne dust. These systems deploy water mist, foam or chemical agents to capture and bring dust particles down before they can spread. Dust suppression using water, in particular, is used for most processes because it has low-cost and low-environmental impacts.

Misting cannons, spray bars, and atomized fogging systems are specialized equipment offered by companies like Dustquip, that can be strategically placed throughout the job site to help mitigate dust at its source. These solutions help construction companies to comply with air quality regulations while maximizing the efficiency of their locations.

2. Use proper containment and barriers

Strategies of physical containment can reduce the spread of dust and debris considerably. Windbreaks, barriers, and enclosure around work areas reduce the dust blowing by the wind and heavy equipment. Temporary enclosures with ventilation systems prevent particles from escaping into the air for high-dust activities such as sandblasting or cutting.

Also, use tarps or geotextiles to cover stockpiles of loose materials to keep dust down in high winds and dry conditions.

3. Optimize material handling and storage

How materials are transported and stored can greatly impact dust levels. Best practices include:

• Keeping materials damp during loading, unloading, and transfer
• Using covered conveyors or enclosed chutes for bulk material handling
• Minimizing drop heights when dumping debris or transferring aggregates
• Storing fine particulate materials like cement or sand in sealed containers

By reducing unnecessary dust generation at these stages, construction sites can improve air quality with minimal additional effort.

4. Maintain and limit heavy equipment use

Construction vehicles and heavy machinery contribute to airborne particulates through both exhaust emissions and dust stirred up by movement. To minimize their impact:

• Use low-emission or electric-powered equipment whenever possible
• Regularly maintain engines and exhaust filters to reduce emissions
• Implement site speed limits to reduce dust kicked up by vehicle movement
• Restrict vehicle access to designated roads or stabilized surfaces to limit soil disturbance

For larger sites, wheel-washing stations can be installed at exits to prevent dust from spreading onto public roads.

5. Schedule work based on weather conditions

Dust control is very weather dependent. Windy, dry conditions can exacerbate airborne dust concerns, while rain — of course — suppresses particulates. If possible, plan high-dust activities — like earthmoving, drilling or demolition — during calmer weather or after rain.

It’s also possible to monitor local air quality and wind forecasts to help project managers anticipate potential dust hazards and adjust work accordingly.

6. Provide personal protective equipment (PPE)

Source control should always be the first priority, but providing workers with appropriate PPE provides an additional level of protection. Workers in high-exposure areas should receive respiratory protection (N95 masks or powered air-purifying respirators [PAPRs]). Training on the correct use and upkeep of PPE must be updated regularly to ensure workers remain safe during their shifts. In addition to PPE, training workers through programs like the OSHA 10 certification can help them better understand air quality hazards, safe work practices, and compliance requirements, reducing the risk of respiratory illnesses on construction sites

The Long-Term Benefits of Air Quality Control

Investments in air quality management aren’t just a short-term health and safety measure — they’re a long-term bet. Less dust exposure translates to fewer worker absences due to respiratory ailments, greater equipment longevity, and a better reputation for responsible site management.

Furthermore, proactive dust control minimizes the risk of incurring expensive fines and delays on regulatory projects that can cause financial strain while contributing to a more cooperative relationship with home buyers and communities.

Conclusion

Keeping air clear on construction sites is not just a question of compliance with regulation — it means protecting the workers, reducing impact on the environment and nurturing a better job site.

Construction sites can decrease airborne particulates significantly by following best practices like the use of dust suppression systems, proper containment and management of building and construction materials, appropriate equipment maintenance, weather based programme scheduling and PPE.

This mindset is changing industries and challenging brands to align with our values. We’re not just buying products; we’re investing in a future that reflects our commitment to social and environmental responsibility. Join us as we explore the principles of conscious consumerism and how we can all be part of a more sustainable world.

What is Conscious Consumerism

The shift towards conscious consumerism is a bigger societal change. We’re prioritising purchases that meet our needs and promote ethical practices and environmental sustainability. Conscious consumerism is about informed decision making; we research brands and their manufacturing processes. This awareness leads to preference for companies that are socially responsible.

Many businesses such as BerryStreet are responding to this demand by being sustainable. These companies focus on transparency and ethical sourcing, offering products that align with our values. As consumers we’re looking for brands that show fairness in labour practices, environmental stewardship and community engagement.

Sustainability is also a key factor in our purchasing decisions. We choose products with minimal environmental impact such as those made from recycled materials or sourced locally. We also support companies that provide clear information about their supply chains and environmental commitments.

Conscious consumerism has an impact beyond individual choices; it shapes market trends and makes businesses more responsible. Brands that are sustainable and ethically sourced not only attract conscious consumers but also boost their reputation. By supporting these companies we’re part of a wider movement that puts the health of our planet and communities first.

Being a conscious consumer gives us the opportunity to invest in a better future. It empowers us to make a difference one purchase at a time.

What is Conscious Consumerism

Conscious consumerism is about informed purchasing decisions that prioritise ethical practices and environmental sustainability. This growing movement is changing how we shop and brand loyalty. Conscious consumerism is choosing products and brands that match our values. Key to this is transparency, ethical sourcing and sustainable practices. For example BerryStreet are doing this by being environmentally friendly and fair in labour practices. We should research the products we buy and support companies that are accountable in their supply chains.

The Environment

Conscious consumerism reduces our impact on the environment. By choosing sustainable products we reduce resource depletion and lower greenhouse gas emissions. Companies that do this use eco-friendly materials and waste reduction strategies which protects the ecosystem. Our choices create a market that values sustainability and leads to healthier planet outcomes through responsible consumption.

What Drives Conscious Consumerism

Photo by Jon Tyson on Unsplash

Conscious consumerism is driven by several factors that influence our purchasing decisions.

Climate Change Awareness

Climate change awareness has a huge impact on consumer behaviour. We know we need to adopt sustainable practices to address environmental issues. Individuals research the carbon footprint of products and make more informed choices. This prompts companies to go green and align with our values of environmental sustainability.

Social Media

Social media amplifies the conscious consumerism message. Platforms like Instagram and Twitter allow us to share our experiences and highlight brands that put sustainability first. We engage with social movements and hold businesses accountable. Viral trends often spotlight ethical practices and push brands to conform to consumer expectations. Social media creates communities around sustainability and influences our buying habits.

Benefits of Conscious Consumerism

Conscious consumerism has many benefits for us and the planet, and shows we’re committed to sustainable and ethical choices.

Environmental Impact

Choosing sustainable products reduces our environmental footprint. Supporting brands that go eco-friendly reduces resource depletion and lower greenhouse gas emissions. Committing to sustainable options promotes biodiversity, conserves habitats and uses resources responsibly. This proactive approach creates a healthier environment for us and future generations, and shows how our purchases can make a difference to conservation.

Ethical Brands

Conscious consumerism supports ethical brands that live our values. Our choices pressure businesses to go socially responsible and treat workers and communities with respect. Prioritising ethical brands strengthens our purchasing power and creates an economy based on equality and sustainability. This drives more brands to follow suit and reinforces a culture of responsibility in consumerism.

Challenges for Conscious Consumers

Conscious consumers face several challenges in making environmentally and ethically responsible choices. Knowing these obstacles helps us make better purchasing decisions. For more info check out Green America, the authority on sustainable living and conscious consumerism.

Greenwashing

Greenwashing is a big problem for conscious consumers. Some brands mislead us by exaggerating or lying about eco-friendly practices so it’s hard to know who is truly sustainable. We find that some brands are transparent and ethically sourced but others greenwash. This manipulation can erode trust and hinder the work of promoting real sustainability. To fight greenwashing we need to research labels, verify claims and understand the difference between authentic eco-friendly practices and greenwashing marketing.

Accessibility and Affordability

Accessibility and affordability are the biggest barriers to conscious consumerism. Sustainable and ethically sourced products come with a higher price tag and limit our options. Not all communities have access to stores that sell these products so there’s a lack of availability. Economic constraints can stop us from choosing green even when we want to. By advocating for more affordable options we can push brands to expand their reach and sustainability that fits within different budgets. By supporting initiatives that increase access to sustainable products we’re creating a more equal market.

From reusable water bottles to biodegradable sunscreen, there are so many ways to make our beach trips more sustainable. By choosing products that are kind to the planet we can reduce waste and help marine life. Ready to make a difference? Let’s get into the must-have green items for your next beach adventure.

Why Eco-Friendly Beach Essentials

Eco-friendly beach essentials reduce pollution and protect marine ecosystems. Traditional beach items, often made from plastic or nasty chemicals, contribute to waste and environmental degradation. Choosing sustainable alternatives minimises harm to wildlife and our carbon footprint.

Sustainable products support ethical production. Products like biodegradable sunscreen and reusable water bottles are often made by companies that care about fair labour and environmentally responsible manufacturing. Choosing these products encourages ethical business and a greener economy.

Reusable and sustainable options mean less waste. Single-use items like plastic bags and disposable cups end up on the beach or in the ocean. Including alternatives like cloth beach totes and bamboo utensils prevents unnecessary plastic waste.

Eco-friendly beachwear like padded bikinis made from recycled fabrics gives us style and sustainability. Many brands have moved to using resources like regenerated nylon, reducing reliance on virgin resources. This aligns with green living without compromising on quality or comfort.

Investing in eco-friendly gear often means long term savings. Although the initial cost may seem higher, durable and reusable items like stainless steel water bottles or organic cotton towels last longer than single-use products. This means less replacements, conservation of resources and saving money.

Swapping out traditional beach essentials for eco-friendly alternatives benefits the planet and our personal choices. Biodegradable sunscreens are free from nasty chemicals like oxybenzone that can damage reefs and irritate skin, so we can have a safer experience for us and the environment.

Sustainable Sunscreen Options

Choosing environmentally safe sunscreens means skin protection without harming marine ecosystems. Traditional sunscreens contain chemicals that can damage coral reefs and aquatic life, so sustainable alternatives are a must for green summer days.

Reef-Safe Sunscreen Benefits

Reef-safe sunscreens exclude ingredients like oxybenzone and octinoxate, which contribute to coral bleaching. By using formulations with non-nano zinc oxide or titanium dioxide, we protect marine life while preventing skin damage from UV rays. These sunscreens are biodegradable, ensuring they break down naturally in water without leaving harmful residues.

For beachgoers who love water activities, reef-safe options are ideal as they remain effective in wet conditions while reducing toxic runoff into oceans. Packaging often aligns with sustainability goals, incorporating recyclable or plastic-free materials. This makes eco-friendly sunscreen choices beneficial for both personal health and environmental preservation.

Best Brands for Eco-Friendly Sun Protection

Brands like Badger and Raw Elements offer reef-safe sunscreens with certified organic ingredients and eco-friendly packaging, setting industry standards for sustainability. Stream2Sea provides biodegradable formulas tested for aquatic safety, appealing to conscientious travelers.

Other reliable options include All Good, which combines broad-spectrum protection with coral-friendly credentials, and Sun Bum’s mineral line, made with reef-safe ingredients. Many brands avoid synthetic additives, ensuring sustainable choices that maintain high-quality sun defense.

Reusable And Biodegradable Products

Going for reusable and biodegradable products makes beach trips more sustainable. These reduce waste and harm to marine ecosystems.

Beach Towels And Blankets

Choosing eco-friendly beach towels and blankets cuts down on plastic. Towels made from organic cotton or recycled materials are soft and eco-friendly. Brands like Coyuchi and Tesalate have durable, lightweight towels perfect for sand days. For blankets, recycled polyester or upcycled materials are sustainable without sacrificing comfort. These are often quick-drying and compact, great for eco-travel.

Cleaning reusable towels and blankets after every use minimizes environmental impact. Avoid throws with synthetic fibers that shed microplastics into water bodies while washing. Adding sustainable habits extends their life and green value.

Eco-Friendly Water Bottles And Tumblers

Switch to stainless steel or glass water bottles and ditch disposable plastic. Reputable brands like Hydro Flask, Klean Kanteen and Soma make reusable bottles with toxin-free materials and insulated designs to keep drinks cold.

Tumblers made from bamboo or recycled materials are another sustainable swap. Products with leak-proof lids and ergonomic design like Yeti tumblers reduce spills and last for years. Clean with natural, biodegradable soap and these will be good as new. Using reusable bottles and tumblers reduces plastic waste during beach trips.

Zero-Waste Beach Snacks And Packaging

Choosing snacks with minimal impact keeps beaches clean and litter-free. Go for homemade or package-free snacks like fresh fruit, veggie sticks, trail mix or sandwiches wrapped in reusable beeswax wraps instead of single-use plastics. These eliminate packaging waste and keep food fresh.

Use containers made from biodegradable or recyclable materials. Stainless steel bento boxes, glass jars or silicone bags store snacks safely and reduce need for plastic alternatives. Compostable packaging where necessary is an eco-friendly solution to manage waste.

For drinks, reusable stainless steel or bamboo straws with insulated tumblers prevent unnecessary plastic waste. Pack drinks in refillable glass or BPA-free bottles instead of buying single-use ones. For example, collapsible water bottles are great space savers and perfect for travel. Buy in bulk when preparing for the day. For example, buying nuts, seeds or dried fruit in larger quantities reduces single-use wrapping over time. Local farmer’s markets often sell plastic-free, fresh produce for beach snacks.

Dispose of remaining waste properly. Always bring a reusable trash bag for organic compost scraps or recycling plastics when no zero-waste option applies. Be prepared and leave no trace, support eco-friendly beach practices.

Eco-Friendly Beach Games And Activities

Eco-friendly beach games and activities add to the fun while reducing harm to the environment. Being sustainable means our fun is in line with green values.

Eco Toys And Equipment

Choose eco-friendly toys and equipment to not contribute to beach pollution. Go for beach toys made from biodegradable or recycled materials like buckets, shovels and sand molds. Green Toys makes durable and non-toxic options from 100% recycled plastic. Instead of plastic frisbees or balls, opt for items made from natural rubber or sustainable wood.

Inflatables made from eco-friendly materials like thermoplastic polyurethane (TPU) are a safer alternative to PVC options. Take care of your toys to extend their life and reduce waste at the beach. Carry items in reusable cloth bags instead of plastic packaging.

Nature Inspired Activities

Enjoy activities that celebrate nature without leaving a trace. Organise scavenger hunts to collect naturally fallen items like shells or driftwood, not live plants or wildlife. Kite flying with biodegradable kites made from bamboo and cotton is fun for all ages.

Create sand art with tools made from recycled or sustainable resources. Teach kids to identify native plants or animals along shorelines, promote environmental awareness. Avoid decorations with glitter or synthetic elements that harm marine ecosystems.

Caring For The Beach While You’re There

Beach trips are an opportunity to combine relaxation with environmental responsibility. By being sustainable we can protect beaches and marine ecosystems while we’re there. For more on sustainable living check out the EPA’s guide to reducing waste.

Cleaning Up

A clean beach environment starts with proper waste disposal. We can bring reusable trash bags and remove all waste including food wrappers or drink containers from the beach. Compostable or recyclable waste should be sorted when possible.

Avoid litter, even small items like fruit peels or plastics, harm local wildlife. If we find trash left by others, picking it up helps the environment. Participating in local beach clean up events is another way to make a positive environmental impact while we’re there.

Supporting Local Eco Initiatives

Supporting local environmental programs helps sustain community conservation efforts. Many coastal areas have eco-initiatives like dune restoration or marine-life protection projects that benefit from visitor engagement and donations.

We can support businesses that support or partner with green projects. Buying from eco-friendly suppliers means our tourism pounds promotes sustainability. Knowing and supporting local conservation programs means long term environmental care for the beach and its environment.

Introduction to Dog Harnesses

Choosing the correct dog harness is not just about picking the first one on the shelf. It’s about ensuring your dog’s safety, comfort, and freedom of movement, making it an essential decision for any responsible pet owner. Unlike collars that can put too much pressure on your dog’s delicate neck area, a harness envelops the body, providing a near-universal fit that distributes pressure evenly across solid areas like the chest and shoulders. Walking, hiking, or even those enthusiastic sprints across the park are enjoyable and safe. The best harness for dogs adds a touch of style and essential functionality, proving a worthwhile consideration for your canine companion.

The variety of harnesses available can be overwhelming, but choosing the right one should suit your dog’s needs and lifestyle to ensure secure and enjoyable adventures.

Benefits of Using a Dog Harness

Harnesses offer dependable control over traditional collars, especially for energetic, large, or strong-willed dogs. They distribute pressure across the dog’s body, reducing the risk of neck injuries and tracheal collapse, especially in small and brachycephalic breeds. This ensures a comfortable experience for even the most unruly dogs. Harnesses also cater to dogs with anatomical or health concerns, such as post-surgery rehabilitation or older dogs with arthritis. By preventing choking and coughing associated with collar use, harnesses significantly improve walking experiences for the dog and the owner.

Understanding Different Types of Dog Harnesses

Dog harnesses are available in different types to provide optimal control and comfort. Front-clip harnesses are ideal for training as they discourage pulling by redirecting the dog’s momentum toward the handler. They reduce tug-of-war and increase the enjoyment of walks, but keeping a balanced approach is essential. Back-clip harnesses are simple and suitable for well-trained dogs, such as tiny dogs with leash tangling issues. They are easy to put on and provide a worry-free experience during strolls. Dual-clip harnesses offer versatility, providing front and back attachments and allowing handlers to switch between training and casual walking. These designs benefit owners who want to experience the best of both worlds. Resources like PetMD provide detailed explanations of harness benefits and selection tips.

Features to Look for in a Dog Harness

• Adjustability: Harnesses with adjustable straps cater to various body shapes, accommodating broad chests or narrow waists. They provide a snug but comfortable fit, preventing accidental escapes.
• Material: Opt for harnesses made from breathable materials, such as mesh or padded fabric, to avoid irritations or overheating, particularly during intense activities or warmer months.
• Reflective Elements: Incorporating reflective strips or stitching into the harness design ensures your dog’s visibility in low light conditions, providing peace of mind during dawn or dusk walks.

How Your Dog Should Be Measured for a Harness

1. Begin with the girth measurement, capturing the circumference around the broadest part of your dog’s rib cage, usually just behind their front legs. This ensures the harness will close around the most critical size point.
2. The neck measurement follows. Where the collar usually rests, wrap the tape around the base of your dog’s neck. Allow two fingers between the tape and your dog’s skin to avoid tightness.
3. For growing puppies, selecting harnesses with adjustable accommodations is wise to avoid constant upgrades as they develop.

These measurements guide you toward a harness that fits well and ensures comfort and security without impeding movement.

Tips for Safe Harness Training

Your dog should enjoy a smooth and gradual transition to wearing a harness. Let your pet smell and get acquainted with the harness without wearing it. Gently place the harness on them and reward calm behavior with treats and affection. Short practice sessions will help dogs acclimate without stress. Be patient during initial walks and follow the positive reinforcement method, which emphasizes rewarding positive behavior while keeping training sessions short and enjoyable.

Common Mistakes to Avoid with Dog Harnesses

• Improper Fit: An ill-fitting harness can ruin the walking experience. Ensure regular checks, as the fit can change with your dog’s weight and hair growth.
• Overlooking Wear and Tear: Check often for wear indicators like weak buckles or frayed straps. These compromises can lead to potential accidents on the road.

A proactive approach to fit and maintenance ensures the harness serves its purpose efficiently, keeping your outings as safe as possible.

Conclusion: Making the Right Choice

When choosing a dog harness, ensure it’s safe and comfortable. Choose durable, adjustable designs and use positive reinforcement to enhance your experiences. This harness enhances your dog’s physical health and strengthens trust and joy, making every walk an adventure.

If Your Online Marketing Goes Unnoticed, Everything Else is Smoke.

The real estate marketing is often confused with selling real estate. Several agents mix sales and marketing activities to attract customers and properties with the consequent result that it is not very successful. Expert agents are clear about real estate marketing and apply it first to be able to sell real estate easily and quickly afterwards.

Let’s see, what the difference between the real estate sales and marketing. Marketing are all the activities that a real estate agent carries out, to get and contact their potential clients. The Sale is all those actions that a real estate agent implements to convert those potential clients into clients, closing the sale of a property.

As you can see, real estate marketing precedes the sale and if this is not well planned, sales will be difficult to achieve.

One of the causes of the low productivity of an independent real estate agent is that he focuses too much on the sale and neglects his own real estate marketing.   If you do not feel the foundations of your personal real estate marketing or your agency, you will not be able to get many sales.  In other words, you have to know how to attract qualified customers, like a mobile home buyer in different media and get them continuously. If you do not have qualified information requests, few sales will be generated.

With your personal real estate marketing you will know how to reach your potential clients without needing a bulky budget. You need to know how people look for information about buying, selling or renting a property, property, land, etc. online and offline to attract them and start the task of helping them buy a property. . Every agent needs a personal real estate marketing strategy.

A successful marketing campaign makes sales easier and faster. Your objective with your personal real estate marketing is to get requests for information from qualified clients and this is achieved by generating credibility and trust, something that is not earned in 1 day or with an online advertisement.

Let’s see below what are the 5 keys to real estate marketing on which you should focus your business. Work on these 5 pillars and you will never have recruitment problems. Not of owners, nor of potential clients.

Real Estate Content Marketing:

The real estate marketing content is to provide your customers valuable information to help them make a decision on the purchase, sale or lease of any property or property. Quality information that is distributed free before knowing the potential client to generate credibility in you as a professional.

Today, real estate content marketing is the strategy that guarantees a real estate agent to position themselves well in a certain area quickly. Implementing a content strategy takes planning, resources and time.

Pretty office work, know how to write, choose photos and images, and collect information, graphic design and several other activities. The positive of all this work is that it will serve you for many months. For this reason today, real estate content marketing is used in all sectors or areas. The results show that investment in time and money is highly profitable.

Emerging agents, trained and visionary real estate agents, use real estate content marketing to gain the ground for traditional agencies in their area. In their personal marketing plans they invest time in writing and designing guides, reports or e-books, and videos full of advice and recommendations that they distribute throughout the network and are appreciated by people who need first-hand information so as not to make mistakes when decide to buy or sell. In this sector, if you want to sell, educate first and do it for free.

The Real Estate Marketing Strategy

Every independent real estate agent needs to establish a plan and a personal real estate marketing strategy before beginning the task of selling.

You have to sit down and design a plan according to your personal situation and your area . You have to write your own real estate marketing plan, because you must work like a company. Your business is your company. You need to establish what your strengths and weaknesses are in your market; what means you have available to attract customers and how to use them; who is your competition and how can you compete with it; Know what is the potential of the market in your area, what is your real target audience and establish objectives and budget. There are still those who think that with a couple of advertisements in a real estate portal they will sell a property. It may be, but this is the exception.

You need to establish a personal real estate marketing strategy to make the right decisions. You should not venture to invest in online advertising without first doing this strategic work. This is where many real estate agents fail. They are in a hurry to sell. They prepare a home marketing plan in their mind and intend to sell real estate every month. The improvisation is mediocre.

The Real Estate Video Marketing

This is one of the keys to success in this sector. Video is being imposed online as the preferred means of communication for customers. The real estate video marketing refers not only to present your property with a video; but above all, present your real estate service on video. You will see that you attract more clients with your informative, corporate and zone videos than with your real estate videos. It’s more; your videos of real estate will not be able to sell the property if they are not supported by other videos. There is no reason for the reproduction lists on YouTube.

Every real estate agent must integrate real estate video marketing in their recruitment strategy and learn to record and produce quality videos. You have to invest time and money in acquiring the right material and use software to produce your own videos.

In video is not a novelty. It is here to stay and in a future fenced 70% of the online content, (say Google and Facebook), will be consumed in video. Of course, do not think that the text will be outdated. The video will be used more as a complement to the texts than to replace them.

Agents who use real estate video marketing are capturing very good customers through this medium. Clients that make decisions quickly what’s more, if you want to sell luxury homes, use the video. The photos help, a good description helps. Both are essential. However, the video is the main trigger for the photos to be seen and the text to be read more carefully.

The Real Estate Email marketing

You cannot send an email to a potential client without first having thought and structured well. Email is the main means of online communication and yet few agents dominate the art and science of email real estate marketing. Yes, I said the main one. There is no online medium that shadows the email. For this reason, all real estate marketing campaigns in social networks and search engines rely on email to obtain profitability even video marketing.

Every real estate agent must learn to write emails that cause a response; use the “subject” as an attraction for your customers to open their emails. They must learn to say a lot in few words, to send personalized messages and to work with templates that save time. Oh! And familiarize yourself with the email sequences and with the auto responders.

The email real estate marketing is more than just writing emails. Real estate agents who have created a continuous flow of information requests use email marketing and auto responders to create databases and message sequences that “guarantee” a percentage of conversions of requests in clients.

You have to learn to establish this system and apply real estate email marketing to capture online. Imagine what you could achieve by associating email marketing with real estate video marketing.

The “Branding” Applied to Real Estate Marketing

The 4 previous keys of real estate marketing are based on the time when a personal branding is created and maintained. If you have a business you want to have it for many years and of course you want to increase your fees every year and improve your prestige in the market.

This will only be achieved with the personal branding that is an important part of real estate marketing. The personal image that you transmit must be correct and last over time. Personal branding has a lot to do with post-sales, with the perception that you have of your real estate service and your knowledge of the market.

More and more independent agents tend to specialize to differentiate themselves in the market and improve their personal branding. Specialize in new housing, offices, reforms, investment, second occupation housing, commercial premises or land sales.

Start applying these 5 keys of real estate marketing to your business and you will see how capturing clients and properties will no longer be a problem for you. Selling 2-3 properties per month is not impossible, as shown by many agents who correctly apply real estate marketing to your business.

The concept of waste hierarchy – reducing, reusing as is, and recycling(recovering and converting to reuse) in Nigeria, is not as alien as most people may assume. This process has been commonly practiced in many households in Nigeria well before the advent of the Sustainable Development Goals (SDGs) and the Paris Climate Accord in 2015.

This culture – minimizing, reusing and recycling – in Nigeria was not as sophisticated then, as what many governments and organizations are working so hard to introduce to the global market today; however you look at it, what is obtainable now (globally) and the culture that existed in Nigeria before the 21^st century stemmed from one basic principle: resource and material management. While the main aim today is to ensure sustainability – people, planet and profit (or prosperity, if you like) – the goal then, was to ensure the optimization of limited resources.

However, in the early 21^st century, Nigeria’s “middle class” became more economically prosperous, there seemed to be little or no use for proper resource management as resources were fairly abundant and the culture of resource management as was practiced earlier was apparently too archaic to be sustained. The Nigerian resource management culture includes butnot limited to:

• Water Management and Harvesting: In the past (and to date in some rural households), rainwater was often collected in containers, stored and used for most domestic purposes like drinking, cooking, cleaning, amongst other uses. This practice helped to reduce erosion and flooding, mitigated the risk of nonpoint source pollution in the environment.In most households, water was reused, reclaimed and recycled, for example, the water collected after a bath could be used by another individual to take a bath as well, do laundry, clean up the house, used in flush systems (a practice still fairly common in some rural parts of the country); wastewater from certain activities in the house could also be used to water gardens and small farms around the house. Water was better recognized then as a valuable resource – probably due to the extent women and children especially had to go to collect it and ultimately (albeit unknowingly), water was better utilized as an energy resource.
• Biowaste Collection and Reuse: Expired and waste food materials and other decomposable materials were sometimes stored and its decomposed form used as manure in households that had a portion of their compounds set aside for small-scale (subsistence) food farming. For those who engaged in subsistence husbandry, these waste food materials were oftentimes fed to their livestock. Human waste was stored in the latrines or tanks which were emptied once full, by waste collectors who in a number of cases, disposed of the waste by selling to farmers for use as manure.
• Non-degradable Materials Waste Collection and Recycling: Used glass and plastic containers, bottles and others, were collected and sold back to companies that manufactured or made use of these materials as a source of extra income for several households. Other materials no longer in use in a particular household were either given out to other families or sold off and diverted from the landfills. Most times these materials ended their useful lives in a particular region and were used for other purposes after they have been given away or sold off.

To eliminate any form of ambiguity, it is important to emphasize on the fact that some of these practices would, should and most likely can never be replicated in totality but the principles behind them are similar to what sustainability (with special focus on reusing, reducing, recycling, recovering and diversion from landfill sites) is all about. We must encourage more closed systems – where materials instead of being sent to landfill sites after the end of their usable lives, begin life again for another purpose or use – rather than an open system where materials are constantly inputted at cradle stage and exit the system as waste.

Rapid urbanization and exponential population growth in Nigeria necessitates the urgent need for comprehensive and inclusive waste management. With technological advancements comes the opportunity to ensure reducing, reusing, recycling, recovering and diversion of materials from landfills (or dumpsites) and water bodies – at a fast pace, as well as in large volumes – and also prevent these materials from increasing the heat island effects in the environment which contributes to the greenhouse effect, global warming and climate change.

Harvesting rainwater with rainwater cisterns also avails residential urban and rural households, commercial and industrial buildings the opportunity to re-use stored water for suitable purposes, which in turn reduces the reliance on potable water. This ensures less energy is expended in collecting water for use (by women and children) and consumed i.e. in having water pumped from its source to its point of use.

Greywater collection and recycling systems can also help reduce the demand for potable water by treating wastewater (without fecal contamination) and redirecting for usage in domestic applications other than drinking, bathing, and washing of clothes. Flush systems such as urinals, and water fixtures and faucets are also important in managing water resources – installation of low-flow water systems and urinals helps reduce usage of potable water. It is also important to use water efficient appliances especially appliances with ENERGY STAR ratings.

Anaerobic digesters decompose human and animal wastes and convert its chemical energy into heat or electrical energy which can be used in many residential, commercial and industrial applications. Some domestic and food waste can be used as fuel for boilers and furnaces and unlike reliance on fossil fuels, the use of these waste materials as fuel, tend to generate fewer carbon emissions as well as diverts wastes from landfill sites and water bodies.

As the world unites to combat the contribution of human activities on climate change, Nigeria as a signatory to the Paris Climate Accord of 2015 must not be left out. It is extremely important that we as Nigerians do not just discuss the problems but also act by working to proffer practicable solutions for the Nation and the world at large.

In policy making and execution, we must ensure sustainable practices and also seek to re-engage some old culture of diverting, reusing, reducing, recovering and recycling materials to help preserve the environment, optimize the use of resources, create wealth and ensure the availability of the country’s resources for the successive generations. Creating economic prosperity through proper materials and waste management should be of keen interest to the policymakers in Nigeria. To manage efficiently reusing, recycling, recovering, and diverting processes, it is extremely important to measure the volume, rate of flow of the material in and out of the system of focus. If it cannot be adequately measured, it cannot be efficiently managed.

Article Contributed By: Olabode Omolere