[GIVE YOUR CUSTOMERS CONFIDENCE AND PEACE-OF-MIND]
The smartphone is always on us or in sight through out the day and most of the evening. The web is on us and at any moment we can use it to access it and we do... Even when we are in front of a desktop. This opens up a whole new world for a small to medium business where you can be doing business after business hours.
Your potential customers are mostly time-poor so to effectively complete a task is a satisfaction and that is where a website created to work on mobile will benefit you business greatly…
IMPORTANT POINTS TO CONSIDER
Your website responds to all mobile form factors.
The mobile site loads under 3-5 seconds.
The main navigation is visible, simple in presentation,
and easy to use.
Your mobile site puts "mobile tasks" (eg: active and
touchable phone number, interactive map, shop
button, etc…) front and centre.
Your site is easy on the eyes working your existing branding,
and easy to read… this is important.
Local search, which is where the mobile platform thrives,
especially in the tourism market.
When done correctly a strong direct call to action... how
can you resolve their "pain-points".
Easier access to promote your site via their social media.
Able to have your site behave like a native app and be
bookmarked to their home screen.
WHAT THE MILLENNIUMS EXPECT FROM BUSINESS
We have a savvy mobile-user community and more and more if your site is not mobile-friendly you are being left behind… no one has the time to pinch and zoom your desktop site on their mobile device to try to find what they are looking for, and if your are using flash then part of your site will not show on mobile. This is also a great disadvantage to the new millennium customer who has mostly grown up with mobile, and who now more than ever take into consideration the presentation and social standing of a business - this is where your branding can be bruised!
Mobile is the preferred go to when looking for information, looking for a business, doing research, or checking out the next purchase and the internet is full of supporting statistics, including Google. It is a good idea to check out your own website statistics to see how your website is being interacted with on mobile devices, and anything over 5% is 5% of clients your are missing out on. The ongoing mobile-user average is now 30-40% peaking at 60-70% with certain industries…
Are you missing out?
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